Sunday, September 30, 2012
LEXVIVO is about genes, demes, and memes. Rarely has a meme risen as rapidly or attained such commanding heights of attention as Korean rapper Park Jae-Sang ("PSY")'s music video of Gangnam Style. With help from his fellow Korean popstars Kim Hyun-A ("Hyuna"), Kang Daesung (Daesung), and Lee Seung-Hyun ("Seungri"), and comedians Yoo Jae-Suk and No Hungchul, PSY's magnum opus is at once original, mesmerizing, bewildering, catchy, and bizarre. Gangnam Style is now ubiquitous, with even Saturday Night Live paying tribute. How far will PSY's imaginary horse carry him. Get Ye Up!