LEXVIVO is about genes, demes,
and memes. Rarely has a meme risen as rapidly or attained such commanding heights of attention as Korean rapper
Park Jae-Sang ("PSY")'s music video of
Gangnam Style. With help from his fellow Korean popstars
Kim Hyun-A ("Hyuna"),
Kang Daesung (Daesung), and
Lee Seung-Hyun ("Seungri"), and comedians
Yoo Jae-Suk and
No Hungchul, PSY's magnum opus is at once original, mesmerizing, bewildering, catchy, and bizarre. Gangnam Style is now ubiquitous, with even
Saturday Night Live paying tribute. How far will PSY's imaginary horse carry him. Get Ye Up!